Hungry Little Minds campaign

Hungry Little Minds is a new Department for Education campaign that encourages parents and carers to adopt positive activities and behaviours to boost children’s communication, language and literacy development.

The three-year campaign, which launched with social media and online adverts in July, aims to help parents understand what a massive impact they have on their child’s learning.

Reading, playing and chatting with your child are simple things you can do to help them develop, even when they are too young to say much back.

(See also My Baby's Brain)

The Hungry Little Minds campaign provides lots of simple tips and activities that you can slot into your routine and that children love such as:

  • Kids will make a game out of almost anything. When you play with them you can see their imaginations light up. Whether it’s I spy while on the bus, peek-a-boo at bath-time or even a game of teddy bears’ picnic at tea-time.
  • Kids love to talk about all sorts of things. It all goes in, even when they’re too young to say much back. So just go with what they are interested in.
  • Kids love it when you read with them. It all goes in. Every single word. From a book, a magazine, even a shopping list.

You can also search for activities in your area using a new postcode finder service online.


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